Our Story & Philosophy

Discover the passion, people, and principles behind SaltedVelvet Spoon's culinary journey.

Our Culinary Philosophy

At SaltedVelvet Spoon, we believe that cooking is an art form that engages all the senses. Our recipes are designed to create harmonious experiences where contrasting textures and flavors come together in perfect balance.

The name "SaltedVelvet" embodies our approach to cuisine - the intriguing combination of the sharp, crystalline quality of salt with the smooth, luxurious texture of velvet. This philosophy translates into dishes that are simultaneously sophisticated and comforting, complex yet approachable.

Each recipe in our collection has been meticulously developed and tested to ensure consistent results. We focus on seasonal ingredients, proper technique, and thoughtful presentation to transform your home cooking into restaurant-quality experiences.

Our culinary journey began over a decade ago when our founder, Chef Elena Montclair, discovered the transformative power of balancing contrasting elements in food. After training in Michelin-starred kitchens across Europe, she developed the SaltedVelvet approach that has become our signature.

Chef preparing food

Meet Our Team

Elena Montclair

Elena Montclair

Founder & Executive Chef

With over 15 years of experience in Michelin-starred kitchens across Europe, Elena brings a refined yet approachable approach to home cooking.

Marcus Thorne

Marcus Thorne

Pastry Chef & Recipe Developer

Marcus specializes in creating desserts that balance sweetness with savory elements, bringing the SaltedVelvet philosophy to every confection.

Sophia Rivera

Sophia Rivera

Food Stylist & Photographer

Sophia's artistic eye transforms our dishes into visual feasts, capturing the essence of each recipe through her lens.

Our Core Values

Balance

We believe the most memorable dishes strike a perfect balance between contrasting flavors, textures, and temperatures.

Seasonality

Our recipes celebrate ingredients at their peak, honoring the natural rhythms of the growing seasons.

Accessibility

We make gourmet cooking approachable with clear instructions and techniques that home cooks can master.

Our Journey

2010

The Beginning

Elena Montclair begins developing the SaltedVelvet philosophy while working at a Michelin-starred restaurant in Paris.

2014

First Cookbook

Publication of "SaltedVelvet: The Art of Balanced Cooking," which quickly becomes a bestseller in the culinary category.

2017

Digital Expansion

Launch of the SaltedVelvet Spoon website and social media channels, bringing our recipes to a global audience.

2020

Team Growth

Marcus and Sophia join the team, expanding our recipe development and visual storytelling capabilities.

2023

Community Milestone

We celebrate reaching over 1 million home cooks who have embraced the SaltedVelvet approach in their kitchens.

Ready to Transform Your Cooking?

Join our community of passionate home cooks and discover how the SaltedVelvet approach can elevate your culinary creations.

Explore Our Recipes